Make No Small Plans
empowering positive change
We build tools for positive change. By helping people make more mindful everyday choices, together we can create a more compelling and sustainable future.
Meet the Team
Julien Fruchier, Founder
5x entrepreneur. Human behavior fanatic. Chief adventurer.
Lucy Oliver, Operations
Skipped her PhD to help make good shift happen.
Elena Sabourova, Community
Left the fashion industry to build community instead.
If you want to make a difference and our core values speak to you, drop us a line.
Passion - A burning why ahead of degrees and experience
Entrepreneurialism - Self-directed, responsible, action-oriented
Ambition - Extraordinary work requires extraordinary effort
Generousity – Delivering 10x the value we receive from customers
Focus - Saying no to distractions to do what matters
Happiness - Doing meaningful work with positive, amazing people